Privacy Policy

At Outlet Salt Lure Pro Store, we value your privacy as much as you value quality saltwater fishing gear. This policy explains how we collect, use, and protect your personal information when you visit saltlurepro.com or make purchases from our store.

1. Information We Collect

To provide you with the best saltwater fishing equipment and service, we collect:

• Personal Information: Name, email address, shipping address, phone number, and payment details when you place an order for rods, reels, lures, or terminal tackle.
• Transaction Data: Purchase history, products viewed, and cart contents to improve your shopping experience.
• Technical Information: IP address, browser type, device information, and browsing behavior to optimize our website performance.
• Communication Data: Emails, live chat transcripts, and phone call records when you contact our saltwater specialists.

2. How We Use Your Information

Like premium fishing gear tested against harsh conditions, we handle your data with care:

• Process and fulfill your orders for saltwater fishing equipment
• Provide customer support for gear selection and payment questions
• Improve our products and website functionality
• Send order confirmations, shipping notifications, and service messages
• Prevent fraud and enhance payment security (PCI DSS compliant)
• Analyze website usage to better serve saltwater anglers worldwide

3. Data Sharing & Disclosure

We treat your information like valuable fishing spots – with discretion:

• Service Providers: Trusted partners who help with payment processing (Visa, MasterCard, PayPal, JCB), shipping, and website operations.
• Legal Requirements: When required by law or to protect our rights and safety.
• Business Transfers: In case of merger or acquisition, with appropriate privacy protections.
• We never sell your personal information to third-party marketers.

4. Data Storage & Security

We protect your data with the same rigor we apply to testing our saltwater gear:

• End-to-end encryption for all transactions
• PCI DSS compliant payment processing
• No stored payment data on our servers
• 24/7 fraud monitoring systems
• Regular security audits and updates
• Data retained only as long as necessary for business or legal requirements

5. Your Rights

You have control over your information, just as you control your fishing gear:

• Access and review your personal data
• Request correction of inaccurate information
• Opt-out of marketing communications
• Request deletion of your data (subject to legal requirements)
• Object to certain processing activities
• Withdraw consent where applicable

6. Cookies & Tracking Technologies

Our website uses cookies – small files that help us:

• Remember your preferences and cart contents
• Analyze website traffic and performance
• Provide personalized product recommendations
• Improve security and prevent fraud

You can manage cookie preferences through your browser settings, though some features may not function properly without them.

7. International Data Transfers

As we serve saltwater anglers globally (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our website and saltwater fishing products are not directed at children under 16. We do not knowingly collect personal information from minors.

9. Policy Updates

We may update this policy occasionally, just as we update our fishing gear selection. Significant changes will be notified through our website or email.